{"id":10622,"date":"2021-07-26T10:24:40","date_gmt":"2021-07-26T08:24:40","guid":{"rendered":"https:\/\/www.cecotinternacionalitzacio.org\/?p=10622"},"modified":"2021-07-26T10:24:41","modified_gmt":"2021-07-26T08:24:41","slug":"sector-alimentacio-la-distribucio-daliments-a-franca","status":"publish","type":"post","link":"https:\/\/www.cecotinternacionalitzacio.org\/es\/sector-alimentacio-la-distribucio-daliments-a-franca\/","title":{"rendered":"Sector alimentaci\u00f3: La distribuci\u00f3 d\u2019aliments a Fran\u00e7a"},"content":{"rendered":"\n

Fran\u00e7a representa la segona economia m\u00e9s important d’Europa darrere d’Alemanya, caracteritzada per la seva estabilitat i un PIB per habitant de 33.360 euros en 2019 (a Espanya 26.420\u20ac). A m\u00e9s, el pa\u00eds gal compta amb 67 milions d’habitants, representant el segon m\u00e9s poblat de la UE, i amb un creixement demogr\u00e0fic positiu. Amb tot aix\u00f2, es pot pensar que existeixen grans oportunitats per al sector espanyol a Fran\u00e7a.<\/p>\n\n\n\n

El sector agroalimentari franc\u00e8s \u00e9s el segon a la UE despr\u00e9s d’Alemanya, on una de la seva l\u00ednia de productes m\u00e9s din\u00e0mics s\u00f3n les fruites i hortalisses fresques. Aix\u00ed, \u00e9s un dels principals pa\u00efsos exportadors de productes agr\u00edcoles i agroalimentaris, encara que les importacions (26%) van superar les seves exportacions en 2018 (22%). En aquesta l\u00ednia, Espanya representa el seu principal prove\u00efdor de fruita i verdura i, en 2018, va importar principalment c\u00edtrics, hortalisses com a pebrots, alberg\u00ednies, esp\u00e0rrecs, seguit de fruits vermells, kiwi, caqui i fruita d’os.<\/p>\n\n\n\n

La gran distribuci\u00f3<\/strong><\/p>\n\n\n\n

Els hipermercats i supermercats (73%) s\u00f3n el principal canal d’aprovisionament (2018) de les llars on realitzen la meitat de la seva compra i l’En l\u00ednia un 4%. Les cadenes m\u00e9s importants a Fran\u00e7a s\u00f3n E. Leclerc (21,6% del mercat), seguida de Carrefour (19,8%), Intermarch\u00e9 (15%), Syst\u00e8me O (11,1%), Casino (10,8%), Auchan (10%) i Lidl (6%). Cadenes com Carrefour i Alcampo ofereixen oportunitats per a entrar en el mercat de les grans superf\u00edcies. Per\u00f2 l’entrada \u00e9s complicada perqu\u00e8 ens trobem en un mercat molt competitiu i madur en el qual es requereixen grans esfor\u00e7os per a introduir un nou producte. El proc\u00e9s pot trigar diversos mesos i l’empresa requereix experi\u00e8ncia en el contacte amb centrals de compra (europea, nacional i regionals), perqu\u00e8 s’accedeix a trav\u00e9s d’elles. A m\u00e9s, a l’hora de contactar amb clients potencials \u00e9s necess\u00e0ria una forta inversi\u00f3 econ\u00f2mica i de recursos humans. Des de la Cambra Franc-Espanyola recomanen comen\u00e7ar amb les centrals de compra regionals. Les cadenes del sud s\u00f3n m\u00e9s accessibles al producte espanyol i aix\u00ed comencen a donar a con\u00e8ixer la marca. A m\u00e9s, una part dels seus supermercats s\u00f3n franqu\u00edcies que al seu torn tenen centrals de compra regionals (per exemple, Intermarch\u00e9). Els agents comercials poden fer aquest treball.<\/p>\n\n\n\n

Llegeix l’article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Fran\u00e7a representa la segona economia m\u00e9s important d’Europa darrere d’Alemanya, caracteritzada per la seva estabilitat i un PIB per habitant de 33.360 euros en 2019 (a Espanya 26.420\u20ac).
Llegir m\u00e9s »<\/a><\/p>\n","protected":false},"author":76105,"featured_media":10626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[470,84,196],"tags":[],"class_list":["post-10622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boletin","category-novetats","category-temes-a-fons"],"acf":[],"yoast_head":"\nSector alimentaci\u00f3: La distribuci\u00f3 d\u2019aliments a Fran\u00e7a - Club Cecot Internacionalitzaci\u00f3<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sector alimentaci\u00f3: La distribuci\u00f3 d\u2019aliments a Fran\u00e7a - Club Cecot Internacionalitzaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"Fran\u00e7a representa la segona economia m\u00e9s important d'Europa darrere d'Alemanya, caracteritzada per la seva estabilitat i un PIB per habitant de 33.360 euros en 2019 (a Espanya 26.420\u20ac). 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