{"id":11464,"date":"2022-01-24T12:04:49","date_gmt":"2022-01-24T11:04:49","guid":{"rendered":"https:\/\/www.cecotinternacionalitzacio.org\/?p=11464"},"modified":"2022-01-24T12:04:51","modified_gmt":"2022-01-24T11:04:51","slug":"27-de-gener-webinar-com-vendre-en-linea-b2c-a-franca-el-marketplace-cdiscount","status":"publish","type":"post","link":"https:\/\/www.cecotinternacionalitzacio.org\/es\/27-de-gener-webinar-com-vendre-en-linea-b2c-a-franca-el-marketplace-cdiscount\/","title":{"rendered":"27 de gener &#8211; Webinar: Com vendre en l\u00ednea B2C a Fran\u00e7a: el marketplace Cdiscount"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>Data:<\/strong> Dijous 27 de gener<\/li><li><strong>Hora:<\/strong> D&#8217;11:00h a 12:30h<\/li><li><a href=\"https:\/\/www.icex.es\/icex\/es\/navegacion-principal\/todos-nuestros-servicios\/visitar-mercados\/agenda\/vender-b2c-francia-cdiscount-sem2021894361.html\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e9s informaci\u00f3 i inscripcions<\/a><\/li><\/ul>\n\n\n\n<p>ICEX Espa\u00f1a Exportaci\u00f3 i Inversions i l&#8217;Oficina Comercial d&#8217;Espanya a Par\u00eds organitzen un webinar en col\u00b7laboraci\u00f3 amb Cdiscount sobre com vendre en l\u00ednia a Fran\u00e7a a consumidor final (B2C) particularment a trav\u00e9s d&#8217;aquest marketplace. <\/p>\n\n\n\n<p>El comer\u00e7 electr\u00f2nic a Fran\u00e7a est\u00e0 bastant desenvolupat i a m\u00e9s es preveu que s&#8217;incrementi amb for\u00e7a en els pr\u00f2xims anys, augmentant les oportunitats de venda a trav\u00e9s del canal. Actualment el pes del ecommerce en el total del canal retail \u00e9s de l&#8217;11% (com en els altres pa\u00efsos de l&#8217;entorn), la qual cosa suposa aproximadament 81.000 milions d&#8217;euros: aix\u00f2 ho converteix en el segon pa\u00eds de la Uni\u00f3 Europea amb m\u00e9s volum de ecommerce en el retail. Si comparem aquest pes amb el qual t\u00e9 el Regne Unit (pr\u00f2xim ja al 40%), es veu clarament el recorregut que pot tenir en els pr\u00f2xims anys; el ritme de creixement es veur\u00e0 afavorit pel fet que la poblaci\u00f3 que compra ja per internet (70%) \u00e9s elevada, segons indica eMarketer.<\/p>\n\n\n\n<p>En aquest context, creiem que \u00e9s important con\u00e8ixer els marketplaces l\u00edders de Fran\u00e7a, ja que suposen el 32% de la quota de mercat del canal. I per aix\u00f2, volem presentar Cdiscount, marketplace franc\u00e8s l\u00edder i amb el qual es pot arribar al 50% dels consumidors francesos, amb aproximadament 10 milions de clients actius i 25 milions de visitants \u00fanics mensuals. Cdiscount ofereix a m\u00e9s suport en log\u00edstica, amb servei de fulfilment, aix\u00ed com en q\u00fcestions de m\u00e0rqueting i posicionament i atenci\u00f3 al client.<\/p>\n\n\n\n<p><strong>A qui va dirigit aquest webinar<\/strong>:<\/p>\n\n\n\n<p>A empreses de sectors de b\u00e9ns de consum i productes electr\u00f2nics que vulguin vendre en l\u00ednia a Fran\u00e7a a consumidor final.<\/p>\n\n\n\n<p><strong>Programa del webinar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Oportunitats de venda en l\u00ednia a Fran\u00e7a: principals xifres ecommerce i tend\u00e8ncies.<\/li><li>El Marketplace Cdiscount: presentaci\u00f3, com comen\u00e7ar a vendre pas a pas, preus, serveis addicionals<\/li><li>Cas d&#8217;\u00e8xit d&#8217;una empresa espanyola en Cdiscount<\/li><li>Serveis ICEX de suport a la internacionalitzaci\u00f3 en l\u00ednia<\/li><li>Preguntes i respostes<\/li><\/ul>\n\n\n\n<p>Despr\u00e9s del webinar les empreses podran reunir-se individualment (1to1) amb experts de Cdiscount. Els interessats hauran de sol\u00b7licitar-ho en el formulari d&#8217;inscripci\u00f3, les places s\u00f3n limitades.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquest webinar va destinat principalment a empreses de sectors de b\u00e9ns de consum i productes electr\u00f2nics que vulguin vendre en l\u00ednia a Fran\u00e7a a consumidor final. <a class=\"moretag\" href=\"https:\/\/www.cecotinternacionalitzacio.org\/es\/27-de-gener-webinar-com-vendre-en-linea-b2c-a-franca-el-marketplace-cdiscount\/\"><br \/>Llegir m\u00e9s &raquo;<\/a><\/p>\n","protected":false},"author":76105,"featured_media":11024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[44,470,48,84],"tags":[],"class_list":["post-11464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activitats","category-boletin","category-jornades-seminaris","category-novetats"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>27 de gener - Webinar: Com vendre en l\u00ednea B2C a Fran\u00e7a: el marketplace Cdiscount - Club Cecot Internacionalitzaci\u00f3<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"27 de gener - Webinar: Com vendre en l\u00ednea B2C a Fran\u00e7a: el marketplace Cdiscount - Club Cecot Internacionalitzaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"Aquest webinar va destinat principalment a empreses de sectors de b\u00e9ns de consum i productes electr\u00f2nics que vulguin vendre en l\u00ednia a Fran\u00e7a a consumidor final. 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