{"id":11693,"date":"2022-02-28T12:28:39","date_gmt":"2022-02-28T11:28:39","guid":{"rendered":"https:\/\/www.cecotinternacionalitzacio.org\/?p=11693"},"modified":"2022-02-28T12:28:41","modified_gmt":"2022-02-28T11:28:41","slug":"31-de-marc-webinar-la-distribucio-de-moda-i-el-paper-de-lagent-italia-2022","status":"publish","type":"post","link":"https:\/\/www.cecotinternacionalitzacio.org\/es\/31-de-marc-webinar-la-distribucio-de-moda-i-el-paper-de-lagent-italia-2022\/","title":{"rendered":"31 de mar\u00e7 &#8211; Webinar:  La distribuci\u00f3 de moda i el paper de l&#8217;agent &#8211; It\u00e0lia 2022"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>Data: <\/strong>Dijous 31 de mar\u00e7<\/li><li><strong>Hora: <\/strong>De 10:30h a 12:30h<\/li><li><a href=\"https:\/\/www.icex.es\/icex\/es\/navegacion-principal\/todos-nuestros-servicios\/visitar-mercados\/agenda\/webinario-distribucion-moda-papel-agente-italia-sem2022900599.html\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e9s informaci\u00f3 i inscripcions<\/a><\/li><\/ul>\n\n\n\n<p>ICEX Espa\u00f1a Exportaci\u00f3 i Inversions i l&#8217;Oficina Econ\u00f2mica i Comercial d&#8217;Espanya a Mil\u00e0 una sessi\u00f3 informativa dirigida a les empreses espanyoles del sector de moda i cal\u00e7at sobre les principals caracter\u00edstiques de la distribuci\u00f3 de moda a It\u00e0lia aix\u00ed com una an\u00e0lisi detallada de la figura de l&#8217;agent.<\/p>\n\n\n\n<p><strong>Per qu\u00e8 participar?<\/strong><\/p>\n\n\n\n<p>El <strong>mercat itali\u00e0 de la moda<\/strong> est\u00e0 caracteritzat per un major predomini d&#8217;establiments minoristes multimarca de car\u00e0cter independent o tradicional que en altres mercats europeus.<\/p>\n\n\n\n<p>El <strong>patr\u00f3 de distribuci\u00f3 de moda a It\u00e0lia continua destacant per l&#8217;atomitzaci\u00f3 i qualitat del seu comer\u00e7 independent<\/strong>. Aquesta caracter\u00edstica confereix a l&#8217;agent\/representant de moda un paper fonamental pel seu coneixement del mercat i per ser la clau d&#8217;acc\u00e9s a les botigues multimarca aconseguint que les seves marques aconsegueixin una capil\u00b7laritat suficient en el territori i per tant una major facturaci\u00f3.<\/p>\n\n\n\n<p>Durant el webinar es repassaran tant les principals caracter\u00edstiques de la distribuci\u00f3 moda a It\u00e0lia (canals de distribuci\u00f3 i les quotes de mercat per canal; caracter\u00edstiques i evoluci\u00f3 del comer\u00e7 minorista; marcatges retail\u2026etc..) com una an\u00e0lisi detallada de la figura de l&#8217;agent (tipologia de contractes; divisi\u00f3 territorial; avantatges i desavantatges enfront del distribu\u00efdor o la venda directa; el paper del showroom; retribucions de l&#8217;agent\u2026etc.). La informaci\u00f3 pr\u00e0ctica es veur\u00e0 enriquida gr\u00e0cies a les intervencions de dues figures claus per a entendre la distribuci\u00f3 a It\u00e0lia: un agent itali\u00e0 de moda que opera des de fa anys en el mercat i una empresa espanyola de moda present en el mercat itali\u00e0 a trav\u00e9s d&#8217;una xarxa d&#8217;agents.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De 10:30h a 12:30h -El mercat itali\u00e0 de la moda est\u00e0 caracteritzat per un major predomini d&#8217;establiments minoristes multimarca de car\u00e0cter independent o tradicional que en altres mercats europeus. <a class=\"moretag\" href=\"https:\/\/www.cecotinternacionalitzacio.org\/es\/31-de-marc-webinar-la-distribucio-de-moda-i-el-paper-de-lagent-italia-2022\/\"><br \/>Llegir m\u00e9s &raquo;<\/a><\/p>\n","protected":false},"author":76105,"featured_media":8462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[44,470,48,84],"tags":[],"class_list":["post-11693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activitats","category-boletin","category-jornades-seminaris","category-novetats"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>31 de mar\u00e7 - Webinar: La distribuci\u00f3 de moda i el paper de l&#039;agent - It\u00e0lia 2022 - Club Cecot Internacionalitzaci\u00f3<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"31 de mar\u00e7 - Webinar: La distribuci\u00f3 de moda i el paper de l&#039;agent - It\u00e0lia 2022 - Club Cecot Internacionalitzaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"De 10:30h a 12:30h -El mercat itali\u00e0 de la moda est\u00e0 caracteritzat per un major predomini d&#039;establiments minoristes multimarca de car\u00e0cter independent o tradicional que en altres mercats europeus. Llegir m\u00e9s &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cecotinternacionalitzacio.org\/es\/31-de-marc-webinar-la-distribucio-de-moda-i-el-paper-de-lagent-italia-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Club Cecot Internacionalitzaci\u00f3\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-28T11:28:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-28T11:28:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cecotinternacionalitzacio.org\/wp-content\/uploads\/2020\/10\/OIP-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"255\" \/>\n\t<meta property=\"og:image:height\" content=\"255\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cecotinternacionalitzacio.org\/es\/31-de-marc-webinar-la-distribucio-de-moda-i-el-paper-de-lagent-italia-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cecotinternacionalitzacio.org\/es\/31-de-marc-webinar-la-distribucio-de-moda-i-el-paper-de-lagent-italia-2022\/\"},\"author\":{\"name\":\"Pilar\",\"@id\":\"https:\/\/www.cecotinternacionalitzacio.org\/#\/schema\/person\/d91738a2c122bbfcdd029c0e82833c58\"},\"headline\":\"31 de mar\u00e7 &#8211; 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