{"id":12077,"date":"2022-05-30T11:53:09","date_gmt":"2022-05-30T09:53:09","guid":{"rendered":"https:\/\/www.cecotinternacionalitzacio.org\/?p=12077"},"modified":"2022-05-30T11:53:12","modified_gmt":"2022-05-30T09:53:12","slug":"14-de-juny-webinar-el-marqueting-mix-en-el-mercat-xines-la-variable-promocio-2022","status":"publish","type":"post","link":"https:\/\/www.cecotinternacionalitzacio.org\/es\/14-de-juny-webinar-el-marqueting-mix-en-el-mercat-xines-la-variable-promocio-2022\/","title":{"rendered":"14 de juny &#8211; Webinar &#8211; El m\u00e0rqueting mix en el mercat xin\u00e8s &#8211; la variable PROMOCI\u00d3 2022"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>Data:<\/strong> Dimarts 14 de juny<\/li><li><strong>Hora:<\/strong> De 9:30h a 11:30h<\/li><li><a href=\"https:\/\/www.icex.es\/icex\/es\/navegacion-principal\/todos-nuestros-servicios\/visitar-mercados\/agenda\/webinario-marketing-mercado-chino-promocion-sem2022908461.html\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e9s informaci\u00f3 i inscripcions<\/a><\/li><\/ul>\n\n\n\n<p>ICEX Espa\u00f1a Exportaci\u00f3 i Inversions i l&#8217;Oficina Econ\u00f2mica i Comercial d&#8217;Espanya a Xangai organitzen un cicle de webinars sobre les especificitats del m\u00e0rqueting mix en el mercat xin\u00e8s en el qual analitzarem, de la m\u00e0 d&#8217;experts del sector les quatre variables: PREU (8 juny), PRODUCTE (9 juny), PROMOCI\u00d3 (14 juny) i DISTRIBUCI\u00d3 (15 juny). A trav\u00e9s d&#8217;aquestes sessions es preten <strong>oferir claredat davant la complexitat d&#8217;un mercat altament digital i sofisticat<\/strong>, en el qual les empreses espanyoles que vulguin fer-se un lloc han de comptar amb un bon estudi i una estrat\u00e8gia pr\u00e8via definida. El mercat xin\u00e8s \u00e9s altament competitiu i exigeix un producte adequat, experi\u00e8ncia en mercats internacionals (en l\u00ednia i offline), estrat\u00e8gia multicanal adaptada a l&#8217;usuari xin\u00e8s, bon branding i posicionament, capacitat d&#8217;inversi\u00f3, visi\u00f3 a llarg termini i un equip altament preparat i sensibilitzat amb la cultura xinesa.<\/p>\n\n\n\n<p><strong>Per qu\u00e8 participar<\/strong><\/p>\n\n\n\n<p>Aquest m\u00f2dul est\u00e0 dedicat a la variable PROMOCI\u00d3. Una de les caracter\u00edstiques diferencials del mercat xin\u00e8s \u00e9s l&#8217;exist\u00e8ncia de canals de promoci\u00f3 espec\u00edfics i la necessitat de traslladar missatges promocionals, igualment, diferenciats, en funci\u00f3 de l&#8217;impacte del gap cultural en la presa de decisions del consumidor. Per conseg\u00fcent, aquest webinar ha de centrar-se en traslladar a l&#8217;empresari espanyol la imperiosa necessitat, per a la seva actuaci\u00f3 en el mercat xin\u00e8s, de buscar missatges promocionals diferents i el seu trasllat a trav\u00e9s de canals tamb\u00e9 diferents. El webinar pretendr\u00e0 destacar, en termes generals, totes dues difer\u00e8ncies, posant l&#8217;accent en la promoci\u00f3 a trav\u00e9s de xarxes socials xineses i l&#8217;important paper que t\u00e9 la promoci\u00f3 en les grans plataformes comercials xineses (Alibaba, JD, etc.).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De 9:30h a 11:30h &#8211; ICEX Espa\u00f1a Exportaci\u00f3 i Inversions i l&#8217;Oficina Econ\u00f2mica i Comercial d&#8217;Espanya a Xangai organitzen un cicle de webinars sobre les especificitats del m\u00e0rqueting mix en el mercat xin\u00e8s. <a class=\"moretag\" href=\"https:\/\/www.cecotinternacionalitzacio.org\/es\/14-de-juny-webinar-el-marqueting-mix-en-el-mercat-xines-la-variable-promocio-2022\/\"><br \/>Llegir m\u00e9s &raquo;<\/a><\/p>\n","protected":false},"author":76105,"featured_media":12078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[44,470,48,84],"tags":[],"class_list":["post-12077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activitats","category-boletin","category-jornades-seminaris","category-novetats"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>14 de juny - Webinar - El m\u00e0rqueting mix en el mercat xin\u00e8s - la variable PROMOCI\u00d3 2022 - Club Cecot Internacionalitzaci\u00f3<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 de juny - Webinar - El m\u00e0rqueting mix en el mercat xin\u00e8s - la variable PROMOCI\u00d3 2022 - Club Cecot Internacionalitzaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"De 9:30h a 11:30h - ICEX Espa\u00f1a Exportaci\u00f3 i Inversions i l&#039;Oficina Econ\u00f2mica i Comercial d&#039;Espanya a Xangai organitzen un cicle de webinars sobre les especificitats del m\u00e0rqueting mix en el mercat xin\u00e8s. Llegir m\u00e9s &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cecotinternacionalitzacio.org\/es\/14-de-juny-webinar-el-marqueting-mix-en-el-mercat-xines-la-variable-promocio-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Club Cecot Internacionalitzaci\u00f3\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-30T09:53:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-30T09:53:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cecotinternacionalitzacio.org\/wp-content\/uploads\/2022\/05\/negocios-en-china.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cecotinternacionalitzacio.org\/es\/14-de-juny-webinar-el-marqueting-mix-en-el-mercat-xines-la-variable-promocio-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cecotinternacionalitzacio.org\/es\/14-de-juny-webinar-el-marqueting-mix-en-el-mercat-xines-la-variable-promocio-2022\/\"},\"author\":{\"name\":\"Pilar\",\"@id\":\"https:\/\/www.cecotinternacionalitzacio.org\/#\/schema\/person\/d91738a2c122bbfcdd029c0e82833c58\"},\"headline\":\"14 de juny &#8211; 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