{"id":4296,"date":"2016-12-28T10:44:08","date_gmt":"2016-12-28T10:44:08","guid":{"rendered":"http:\/\/www.cecotinternacionalitzacio.org\/?p=4296\/"},"modified":"2016-12-30T09:25:57","modified_gmt":"2016-12-30T09:25:57","slug":"ma-jesusrespecte-confianca-principal-repte-assolir-qualsevol-negoci-tenir-exit","status":"publish","type":"post","link":"https:\/\/www.cecotinternacionalitzacio.org\/es\/ma-jesusrespecte-confianca-principal-repte-assolir-qualsevol-negoci-tenir-exit\/","title":{"rendered":"M\u00aa Jes\u00fas Sabat\u00e9s:\u00bbrespecte i confian\u00e7a \u00e9s el principal repte a assolir en qualsevol negoci per tenir \u00e8xit\u00bb"},"content":{"rendered":"<p>M\u00aa Jes\u00fas Sabat\u00e9s, presidenta d&#8217;<a href=\"http:\/\/www.eurofragance.com\/?lng=esp\">Eurofragance<\/a><\/p>\n<p style=\"text-align: justify;\"><span id=\"result_box\" class=\"\" lang=\"ca\"><span class=\"\">Eurofragance<\/span> \u00e9s una empresa dedicada al disseny i <span class=\"\">producci\u00f3<\/span> de frag\u00e0ncies que ja ha <span class=\"\">aconseguit \u00ab<\/span><span class=\"\">capturar<\/span> sensacions\u00bb <span class=\"\">en gaireb\u00e9<\/span> tot el <span class=\"\">m\u00f3n<\/span> <span class=\"\">des de la seva<\/span> <span class=\"\">creaci\u00f3.<\/span><br \/>\nEurofragance va iniciar el seu proc\u00e9s d&#8217;internacionalitzaci\u00f3 a l&#8217;any 1993, amb la construcci\u00f3 d&#8217;una extensa xarxa d&#8217;agents i distribu\u00efdors que <span class=\"\">han crescut<\/span> al costat d&#8217; Eurofragance. M\u00e9s de 20 anys d&#8217;estable i duradora <span class=\"\">relaci\u00f3<\/span> amb <span class=\"\">alguns dels nostres<\/span> distribu\u00efdors avalen el comprom\u00eds i la qualitat d&#8217;Eurofragance<span class=\"\">.<\/span><\/span><!--more--><\/p>\n<p><a href=\"https:\/\/www.cecotinternacionalitzacio.org\/wp-content\/uploads\/2016\/12\/xus2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4297\" src=\"https:\/\/www.cecotinternacionalitzacio.org\/wp-content\/uploads\/2016\/12\/xus2.jpg\" alt=\"xus2\" width=\"200\" height=\"252\" \/><\/a><\/p>\n<p><strong>1.- Quin producte o productes de la seva empresa comercialitza a l\u2019 exterior?<\/strong><\/p>\n<p style=\"text-align: justify;\">Eurofragance, S.L. dissenya, fabrica i comercialitza frag\u00e0ncies ent\u00e8s com a mescles d\u2019olis essencials i de qu\u00edmics arom\u00e0tics sint\u00e8tics destinades a perfumar nombrosos productes acabats que fabriquen els nostres clients, tals com productes per neteja de la llar (suavitzants, detergents, lleixius, etc.) , per la cura personal (xamp\u00fas, gels de bany, cremes, desodorants, etc.), per perfumeria o per ambientaci\u00f3.<\/p>\n<p><strong>2.- Quan va iniciar-se en el comer\u00e7 exterior?<\/strong><\/p>\n<p style=\"text-align: justify;\">L\u2019any 1993 vam contactar amb els primers clients potencials al Marroc. L\u2019any 1994 vam fer la nostra primera missi\u00f3 comercial als Emirats \u00c0rabs Units.<\/p>\n<p><strong>3.- Actualment quin percentatge de la\u00a0 facturaci\u00f3 \u00a0s&#8217;exporta?<\/strong><\/p>\n<p><!-- [if gte mso 9]><xml>\n<o:OfficeDocumentSettings>\n<o:AllowPNG\/>\n<\/o:OfficeDocumentSettings>\n<\/xml><![endif]--><!-- [if gte mso 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\/>\tmso-ascii-theme-font:minor-latin;<br \/>\tmso-hansi-font-family:Calibri;<br \/>\tmso-hansi-theme-font:minor-latin;<br \/>\tmso-bidi-font-family:\"Times New Roman\";<br \/>\tmso-bidi-theme-font:minor-bidi;<br \/>\tmso-fareast-language:EN-US;}<br \/><\/style>\n\n<![endif]--><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">En aquests moments disposem ja de producci\u00f3 local a M\u00e8xic i a Singapur, encara que, de la producci\u00f3 que fem a Rub\u00ed, m\u00e9s del 90% va dirigida a pa\u00efsos de fora de la Uni\u00f3 Europea. <\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">4.- Qu\u00e8 el va motivar per iniciar-se en el comer\u00e7 internacional?<\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Vam veure que el mercat espanyol era molt competitiu i molt madur. Les multinacionals estaven establertes feia anys. Si vol\u00edem un creixement r\u00e0pid, hav\u00edem d\u2019accedir a mercats poc madurs, on les grans multinacionals encara no s\u2019havien establert i on el fet d\u2019\u00e9sser una empresa familiar ens podia ser d\u2019ajuda. <\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">5.- Va dissenyar un pla?<\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Inicialment fou m\u00e9s un tema d\u2019olfacte (deu ser per aix\u00f2 de les olors que fem). Vam veure que el Golf P\u00e8rsic era una zona que tenia for\u00e7a consum i ens permetia uns preus m\u00e9s alts que a altres zones del m\u00f3n. Vam visitar clients directament. <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Despr\u00e9s vam tra\u00e7ar un pla de distribu\u00efdors per zones com \u00c0sia, impossible de cobrir amb venedors d\u2019Eurofragance en aquella \u00e8poca. Amb els anys, hem optat per establir filial a alguns mercats i produir localment.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\"><strong>6.- Quins beneficis considera que li aporta?<\/strong> <\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">B\u00e0sicament l\u2019exportaci\u00f3 ens aporta un major mercat i, per tant, la possibilitat de cr\u00e9ixer a una velocitat molt m\u00e9s elevada que si ens limitem a un mercat local fortament competitiu i molt madur. Els nostres clients s\u2019enfoquen a les classes mitges i ens interessen pa\u00efsos amb classes mitges creixents, com els pa\u00efsos asi\u00e0tics.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Apart d\u2019aix\u00f2 l\u2019exportaci\u00f3 enriqueix l\u2019empresa pel contacte amb altres cultures. I en un m\u00f3n tan global, el coneixement d\u2019altres pa\u00efsos, i per tant d\u2019altres consumidors, tamb\u00e9 fa cr\u00e9ixer el nostre producte.<\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">7.- Quins s\u00f3n els errors que hauria volgut evitar?<\/span><\/strong><\/p>\n<p class=\"MsoNormal\"><!-- [if gte mso 9]><xml>\n<o:OfficeDocumentSettings>\n<o:AllowPNG\/>\n<\/o:OfficeDocumentSettings>\n<\/xml><![endif]--><!-- [if gte mso 9]><xml>\n<w:WordDocument>\n<w:View>Normal<\/w:View>\n<w:Zoom>0<\/w:Zoom>\n<w:TrackMoves\/>\n<w:TrackFormatting\/>\n<w:HyphenationZone>21<\/w:HyphenationZone>\n<w:PunctuationKerning\/>\n<w:ValidateAgainstSchemas\/>\n<w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid>\n<w:IgnoreMixedContent>false<\/w:IgnoreMixedContent>\n<w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText>\n<w:DoNotPromoteQF\/>\n<w:LidThemeOther>CA<\/w:LidThemeOther>\n<w:LidThemeAsian>X-NONE<\/w:LidThemeAsian>\n<w:LidThemeComplexScript>X-NONE<\/w:LidThemeComplexScript>\n<w:Compatibility>\n<w:BreakWrappedTables\/>\n<w:SnapToGridInCell\/>\n<w:WrapTextWithPunct\/>\n<w:UseAsianBreakRules\/>\n<w:DontGrowAutofit\/>\n<w:SplitPgBreakAndParaMark\/>\n<w:EnableOpenTypeKerning\/>\n<w:DontFlipMirrorIndents\/>\n<w:OverrideTableStyleHps\/>\n<\/w:Compatibility>\n<m:mathPr>\n<m:mathFont m:val=\"Cambria Math\"\/>\n<m:brkBin m:val=\"before\"\/>\n<m:brkBinSub m:val=\"&#45;-\"\/>\n<m:smallFrac m:val=\"off\"\/>\n<m:dispDef\/>\n<m:lMargin m:val=\"0\"\/>\n<m:rMargin m:val=\"0\"\/>\n<m:defJc m:val=\"centerGroup\"\/>\n<m:wrapIndent m:val=\"1440\"\/>\n<m:intLim m:val=\"subSup\"\/>\n<m:naryLim m:val=\"undOvr\"\/>\n<\/m:mathPr><\/w:WordDocument>\n<\/xml><![endif]--><!-- [if gte mso 9]><xml>\n<w:LatentStyles DefLockedState=\"false\" DefUnhideWhenUsed=\"true\" DefSemiHidden=\"true\" DefQFormat=\"false\" DefPriority=\"99\" LatentStyleCount=\"267\">\n<w:LsdException Locked=\"false\" Priority=\"0\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Normal\"\/>\n<w:LsdException Locked=\"false\" Priority=\"9\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"heading 1\"\/>\n<w:LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 2\"\/>\n<w:LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 3\"\/>\n<w:LsdException Locked=\"false\" Priority=\"9\" QFormat=\"true\" Name=\"heading 4\"\/>\n<w:LsdException 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SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light List Accent 1\"\/>\n<w:LsdException Locked=\"false\" Priority=\"62\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Light Grid Accent 1\"\/>\n<w:LsdException Locked=\"false\" Priority=\"63\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 1 Accent 1\"\/>\n<w:LsdException Locked=\"false\" Priority=\"64\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Shading 2 Accent 1\"\/>\n<w:LsdException Locked=\"false\" Priority=\"65\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 1 Accent 1\"\/>\n<w:LsdException Locked=\"false\" UnhideWhenUsed=\"false\" Name=\"Revision\"\/>\n<w:LsdException Locked=\"false\" Priority=\"34\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"List Paragraph\"\/>\n<w:LsdException Locked=\"false\" Priority=\"29\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Quote\"\/>\n<w:LsdException Locked=\"false\" Priority=\"30\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Intense Quote\"\/>\n<w:LsdException Locked=\"false\" Priority=\"66\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium List 2 Accent 1\"\/>\n<w:LsdException Locked=\"false\" Priority=\"67\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 1 Accent 1\"\/>\n<w:LsdException Locked=\"false\" Priority=\"68\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 2 Accent 1\"\/>\n<w:LsdException Locked=\"false\" Priority=\"69\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Medium Grid 3 Accent 1\"\/>\n<w:LsdException Locked=\"false\" Priority=\"70\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Dark List Accent 1\"\/>\n<w:LsdException Locked=\"false\" Priority=\"71\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Shading Accent 1\"\/>\n<w:LsdException Locked=\"false\" Priority=\"72\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" 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6\"\/>\n<w:LsdException Locked=\"false\" Priority=\"71\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Shading Accent 6\"\/>\n<w:LsdException Locked=\"false\" Priority=\"72\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful List Accent 6\"\/>\n<w:LsdException Locked=\"false\" Priority=\"73\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" Name=\"Colorful Grid Accent 6\"\/>\n<w:LsdException Locked=\"false\" Priority=\"19\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Subtle Emphasis\"\/>\n<w:LsdException Locked=\"false\" Priority=\"21\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Intense Emphasis\"\/>\n<w:LsdException Locked=\"false\" Priority=\"31\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Subtle Reference\"\/>\n<w:LsdException Locked=\"false\" Priority=\"32\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Intense Reference\"\/>\n<w:LsdException Locked=\"false\" Priority=\"33\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Book Title\"\/>\n<w:LsdException Locked=\"false\" Priority=\"37\" Name=\"Bibliography\"\/>\n<w:LsdException Locked=\"false\" Priority=\"39\" QFormat=\"true\" Name=\"TOC Heading\"\/>\n<\/w:LatentStyles>\n<\/xml><![endif]--><!-- [if gte mso 10]>\n\n\n\n<style>\n \/* Style Definitions *\/<br \/> table.MsoNormalTable<br \/>\t{mso-style-name:\"Taula normal\";<br \/>\tmso-tstyle-rowband-size:0;<br \/>\tmso-tstyle-colband-size:0;<br \/>\tmso-style-noshow:yes;<br \/>\tmso-style-priority:99;<br \/>\tmso-style-parent:\"\";<br \/>\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;<br \/>\tmso-para-margin-top:0cm;<br \/>\tmso-para-margin-right:0cm;<br \/>\tmso-para-margin-bottom:8.0pt;<br \/>\tmso-para-margin-left:0cm;<br \/>\tline-height:107%;<br \/>\tmso-pagination:widow-orphan;<br \/>\tfont-size:11.0pt;<br \/>\tfont-family:\"Calibri\",\"sans-serif\";<br \/>\tmso-ascii-font-family:Calibri;<br \/>\tmso-ascii-theme-font:minor-latin;<br \/>\tmso-hansi-font-family:Calibri;<br \/>\tmso-hansi-theme-font:minor-latin;<br \/>\tmso-bidi-font-family:\"Times New Roman\";<br \/>\tmso-bidi-theme-font:minor-bidi;<br \/>\tmso-fareast-language:EN-US;}<br \/><\/style>\n\n<![endif]--><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Potser als inicis vam pecar de manca d\u2019estrat\u00e8gia o d\u2019anar amb t\u00e8cnica far west, sense focalitzar-nos b\u00e9 en cap mercat. De tota manera, tot estava verge, \u00e9rem joves i \u00e0gils i ens creiem capa\u00e7os d\u2019abastar-ho tot. I tampoc ens va anar gens malament.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Potser vam mantenir algun distribu\u00efdor que no era del tot bo durant massa temps i ens va fer perdre oportunitats de venda.<\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">8.- Compta amb un departament d&#8217;exportacions o \u00a0persona responsable de les exportacions?<\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Disposem d\u2019un departament de log\u00edstica amb m\u00e9s de 10 persones especialitzat en els enviaments de producte aeri, terrestre o mar\u00edtim a m\u00e9s de 50 pa\u00efsos amb la complexitat que representa. Els nostres productes s\u00f3n l\u00edquids, estan sotmesos a estrictes regulacions de salut i transport per exemple i els requisits de transport i duaners s\u00f3n molt feixucs.<\/span><\/p>\n<p class=\"MsoNormal\"><strong><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">9.- A quins pa\u00efsos exporta actualment?<\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Encara que disposem de f\u00e0brica a Singapur des d\u2019aquest any, encara no est\u00e0 funcionant al 100%. Seguim exportant doncs a molts pa\u00efsos de la zona com Taiwan, Singapur, Indonesia, Mal\u00e0isia, Tail\u00e0ndia, Corea, etc.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Exportem tota la zona del Golf P\u00e8rsic, especialment Ar\u00e0bia Saudita i Emirats \u00c0rabs. Tamb\u00e9 a l\u2019\u00cdndia, Iemen o Jord\u00e0nia.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">La filial mexicana tamb\u00e9 \u00e9s exportadora. De d\u2019all\u00e0, apart del mercat mexic\u00e0, exportem a Col\u00f2mbia, Vene\u00e7uela, Hondures, Costa Rica, etc.<\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Tamb\u00e9 exportem molt a Turquia a trav\u00e9s de la nostra oficina de vendes que disposa d\u2019un magatzem. <\/span><\/p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">A m\u00e9s enviem mercaderia a pa\u00efsos diversos d\u2019\u00c0frica, especialment Costa d\u2019Ivori on tenim un distribu\u00efdor. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Diria que venem gaireb\u00e9 per tot al m\u00f3n excepte Jap\u00f3, Estats Units i R\u00fassia. O sigui que encara tenim un bon cam\u00ed per rec\u00f3rrer.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\"><strong>10.- Quins reptes ha hagut de superar\u00a0 en els mercats exteriors?<\/strong> <\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Hi ha molts reptes per\u00f2 tamb\u00e9 moltes recompenses. El repte principal \u00e9s entendre qu\u00e8 \u00e9s important pel teu client en cada mercat. En un mercat ser\u00e0 el preu, en l\u2019altre la pot\u00e8ncia de la frag\u00e0ncia i en un altre pot ser la proximitat per exemple.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Per\u00f2 el repte principal \u00e9s guanyar-te la confian\u00e7a del client, adaptant-te a les difer\u00e8ncies culturals i establint vincles d\u2019amistat. El nostre producte ens permet una relaci\u00f3 de continu\u00eftat amb el client i en conservem alguns des de fa m\u00e9s de 20 anys.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Com en totes les relacions humanes, respecte i confian\u00e7a \u00e9s el principal repte a assolir en qualsevol negoci per tenir \u00e8xit.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Per altra banda, treballar amb divises, amb tantes duanes diferents amb distints requisits, amb climes tan diversos i extrems pel nostre producte i adaptar-nos als gustos de cada pa\u00eds tamb\u00e9 han estat reptes dif\u00edcils per\u00f2 enriquidors.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><strong><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">11.- Quin considera que \u00e9s el seu avantatge competitiu internacional, qu\u00e8 diferencia els seus productes o la seva oferta?<\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">El fet de ser una empresa familiar ens ha proporcionat avantatges enfront la compet\u00e8ncia (b\u00e0sicament multinacionals). Ens hem mostrat com una empresa amb un molt bon servei, molt \u00e0gil, humanament propera i seriosa. A la vegada, ens hem desviscut per satisfer el client i que el seu \u00e8xit esdevingui el nostre. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Ens hem sacrificat personalment, hem viatjat m\u00e9s de 200 dies l\u2019any durant molts anys. Hem estat prop del client i el client ens ho ha reconegut amb la seva lleialtat i les seves comandes.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Al mercat del Golf vam ser pioners en presentar-los una perfumeria especialitzada en el mercat oriental. Vam saber copsar els seus gustos i fins avui som l\u00edders en aquest tipus de producte.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><strong><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">12.- Quina \u00e9s l\u2019 estrat\u00e8gia que utilitza per entrar als mercats exteriors? Adapta l&#8217;estrat\u00e8gia d\u2019entrada \u00a0a cada mercat en el qual treballa?<\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Actualment, quan es vol atacar un nou mercat es planteja l\u2019estrat\u00e8gia depenent de diferents variables : \u00a0mida del mercat , nombre d\u2019habitants, classe mitja, maduresa del mercat, pres\u00e8ncia de la compet\u00e8ncia, si hi ha productors nacionals o multinacionals, amb quina l\u00ednia de producte entrarem.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">En funci\u00f3 de totes les dades es defineix si es treballa a trav\u00e9s de distribu\u00efdor, amb venda directa, si cal oficina de representaci\u00f3, magatzem o el que sigui.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">En alguns mercats, per exemple, ja sabem que no hi podrem entrar si no \u00e9s mitjan\u00e7ant una compra d\u2019una empresa fabricant local. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">Cada mercat requereix una estrat\u00e8gia diferent, aix\u00f2 est\u00e0 clar.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 18pt; text-align: justify;\"><strong><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">\u00a0<\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><strong><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">13.- Quines recomanacions faria a les empreses que estan comen\u00e7ant en l\u2019 exportaci\u00f3? \u00a0<\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: 12pt; line-height: 107%; font-family: 'Arial Unicode MS','sans-serif';\">El meu pare, que era venedor, sempre ens deia que venia m\u00e9s qui feia m\u00e9s visites. I \u00e9s cert. Des de darrera la taula no es ven gaireb\u00e9 res. La primera recomanaci\u00f3 seria que cal trepitjar el terreny molts cops. La segona que cal guanyar-se la confian\u00e7a del client. Exportar (a no ser que sigui maquinaria que vens una cada deu anys) no \u00e9s fer un enviament espor\u00e0dic i no tornar m\u00e9s a visitar aquell client. Cal fer el mateix que far\u00edem amb un client de Matar\u00f3. Potser no amb la mateixa freq\u00fc\u00e8ncia per\u00f2 un client potencial bo, cada tres mesos m\u00e0xim, visita. I la tercera, cal preparar l\u2019estructura per exportar. La documentaci\u00f3 i el proc\u00e9s log\u00edstic ha d\u2019estar ben fet. Necessitem tenir gent formada per no patir quan arriben les vendes. Que si fem for\u00e7a visites i ens guanyem la confian\u00e7a del client, de ben segur que arribaran. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00aa Jes\u00fas Sabat\u00e9s, presidenta d&#8217;Eurofragance Eurofragance \u00e9s una empresa dedicada al disseny i producci\u00f3 de frag\u00e0ncies que ja ha aconseguit \u00abcapturar sensacions\u00bb en gaireb\u00e9 tot el m\u00f3n des de la seva creaci\u00f3. Eurofragance va iniciar el seu proc\u00e9s d&#8217;internacionalitzaci\u00f3 a l&#8217;any 1993, amb la construcci\u00f3 d&#8217;una extensa xarxa d&#8217;agents i distribu\u00efdors que han crescut al &hellip;&#8230; <a class=\"moretag\" href=\"https:\/\/www.cecotinternacionalitzacio.org\/es\/ma-jesusrespecte-confianca-principal-repte-assolir-qualsevol-negoci-tenir-exit\/\"><br \/>Llegir m\u00e9s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[194],"tags":[113,269,323,324],"class_list":["post-4296","post","type-post","status-publish","format-standard","hentry","category-entrevista-cat","tag-cecot","tag-club-internacionalitzacio","tag-eurofragance","tag-jesus-sabates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00aa Jes\u00fas Sabat\u00e9s:&quot;respecte i confian\u00e7a \u00e9s el principal repte a assolir en qualsevol negoci per tenir \u00e8xit&quot; - Club Cecot Internacionalitzaci\u00f3<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00aa Jes\u00fas Sabat\u00e9s:&quot;respecte i confian\u00e7a \u00e9s el principal repte a assolir en qualsevol negoci per tenir \u00e8xit&quot; - Club Cecot Internacionalitzaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"M\u00aa Jes\u00fas Sabat\u00e9s, presidenta d&#8217;Eurofragance Eurofragance \u00e9s una empresa dedicada al disseny i producci\u00f3 de frag\u00e0ncies que ja ha aconseguit \u00abcapturar sensacions\u00bb en gaireb\u00e9 tot el m\u00f3n des de la seva creaci\u00f3. 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